Why ListenPages? 🧐

Tell us what you want, we’ll show how we help.

Your problem

You are unhappy with your current audience growth and wish it were more measurable, predictable or significant.

 

How ListenPages helps

You can’t grow your audience if you don’t provide content that resonates. And you can’t provide content that resonates if you can’t see the connection level of your audience.

ListenPages is the only platform that allows you to see the connection level of your audience, which will show you the content that is resonating the most, so you can scale it to result in significant audience growth.

 

How you should use ListenPages

Use everything we’ve got. Inspire-o-Tron 5000™ to release connection-building content. ListenHub to catch the newly interested. Audio and Video pages to showcase new content. Text pages for every announcement you have. Test Offer pages with different price points occasionally to test if your audience is prepared to buy. Gather as much data as possible to fill your Path with accurate data.

Once you see what the connection level of your audience, it’s time to work out your content strategy.

For macro strategy you can use our behavioural guides to work out exactly what your specific audience requires in order to move to the next segment of your Path.

For micro strategy you can change your Path to display your audiences connection level on each social network. This will allow you to tailor your content to suit the individual needs of each specific platform.

We also recommend diving into your individual pages and taking note of how well that type of content is being received by your audiences, so you can scale winning content accordingly. For example, you might notice that vlogs are doing great on Instagram, but not so well on Facebook. Facebook might prefer music videos. That might mean that leaning hard into vlogs on Instagram and music videos on Facebook to provide your audience with more of what they are looking for so that they accelerate down your Path. That will be when you can monetise your audience.

Your problem

You are actively releasing new music online, but are unhappy with the current play counts you receive.

 

How ListenPages helps

No one does anything without a reason. You can ask all you want, but that doesn’t mean that people will listen to your music. In order to guarantee someone will listen to your new music, you must first ensure that their connection level is increased beyond that of an uninterested person.

ListenPages is the only platform that allows you to see the connection level of your audience, which will show you when your audience is Curious and ready to listen to new music.

 

How you should use ListenPages

Listeners should be in at least the Curious Path segment before you can expect them to engage with new music. Usually low play counts can be diagnosed with a Path containing predominately Cold listeners. You will likely see this after putting a variety of pages into the world (We recommend audio, video or text in this case).

To get more listeners for your music, we recommend using the Inspire-o-Tron 5000™ often to ensure you are releasing connection-building content alongside consistent promotion of your pages (try using Video pages if audio is showing low results). Keep an eye on your Path. When you begin to notice your audience moving to the Curious Path segment, release another Audio page. This will be when your audience is likely to give your music a chance.

Your problem

You post content on social media but aren’t content with the current amounts of social interaction you are receiving on the posts, namely likes, comments and shares.

 

How ListenPages helps

In order to transition a new listener to becoming a true fan, they will first need to develop an unbreakable connection with you as an artist. But true fan is down the track. First things first, you will need to find how to resonate with your audience.

ListenPages is the only platform that allows you to see the connection level of your audience, which will help you clearly differentiate the content that is resonating with your audience from those that are not and scale the resonating content accordingly. This will ultimately lead to predictable and significant growth.

 

How you should use ListenPages

To gain more likes, comments and shares on your posts, you should first make sure that both; your Motivation (the core message of your creative vision) is both refined and present within your content and that your audience is made up of listeners that are highly-compatible with your creative vision.

To test for the later, use ListenPages to release new content out into the world. If you do not receive many impressions (though have a significant amount of followers) you may not have enough people in your audience that connect with your creative vision. You should focus on bringing more highly-compatible listeners in to your profile.

After you have ensured that your audience is at least slightly interested in your content, we recommend using the Inspire-o-Tron 5000™ to create an array of content that clearly pushes your creative vision to your audience. If your message resonates with your audience, you will begin to notice your Path shifting from Cold to Curious to Converted and beyond — this will mean you are converting new listeners into long-term fans. This will not only result in more likes, comments and shares, but also more streams, tickets sold and merchandise sales, too.

Your problem

You are currently an active music artist that performs live, but are unhappy with the amount of people that are attending your shows.

 

How ListenPages helps

People require a certain level of connection to a music artist before they will want to attend a live performance. If you are asking your audience to come to a live performance and their connection level isn’t high enough, they won’t come. It’s your job to ensure that your listener’s connection level is high enough before you can expect them to attend an in person event.

ListenPages is the only platform that allows you to see the connection level of your audience, which will allow you to see the commitment level of your audience in specific cities. This will help you understand what is required of you to increase connection and ensure that listeners will come to an upcoming event.

 

How you should use ListenPages

First you should put a significant amount of pages out into the world, making sure that the times you promote them align with the peak online traffic times of the city you want to perform in.

You will then be able to use Global Domination to focus in on that city and notice the connection level of those that are engaging with your content.

If you are receiving low impressions, it will be clear that you need to advertise more to people in that area. You can only afford to move on when you have a high amount of impressions coming from that specific city.

Once you have a significant amount of listeners in a city, take note of their connection level. They should be Converted or higher before you can expect them to consistently come to a live performance. If they aren’t yet Converted, you should refer to our behavioural guides for techniques on how to move your listeners from Cold and Curious forward.

Your problem

Whether it be through an online store or at a live performance, you are not selling enough merchandise.

 

How ListenPages helps

People require a certain level of connection to a seller before they will purchase something. The same thing goes for your listeners and the purchase decisions they make. If you are asking your audience to buy something and their connection level isn’t high enough to match the price, they won’t purchase it. You will either need to lower your offer or work on increasing their connection level until they are ready to buy.

ListenPages is the only platform that allows you to see the connection level of your audience, which will help you decide how to create the perfect offer that will all but guarantee sales.

 

How you should use ListenPages

In order to sell more to your audience, you will first need to use an assortment of Audio, Video and Text pages to capture the overall connection level of your audience.

Once you have captured a snapshot of your audience, it’s time to consider testing your first offer. In order to be ready to sell to your audience, the majority of your audience must be in the low stages of Converted. If your audience is showing as mostly Cold or Curious, they will require more nurturing before they will respond to an offer. If this is the case, please follow our behaviour guides by clicking on the Path segment you would like to master.

If your audience is ready to sell to, create an Offer page and share it on your socials. Make sure to create an offer that is both relevant (something with real value that cannot be obtained for free elsewhere) and affordable (a few dollars is fine — you are not trying to make money here, you are just trying to get your listeners to make a purchase decision).

If your audience buys the offer, consider releasing an additional offer in the near future with a more expensive price tag. If they don’t buy, they will likely require further nurturing (that, or your offer might not be relevant. Test everything!) Regardless, your nurturing shouldn’t stop — the more value you provide to your audience, the more their connection level will be raised. The higher their connection level, the more they will be willing to buy in the future.

Your problem

The majority of your current audience is not committed enough to you as an artist and may not respond when you ask them to show support.

 
How ListenPages helps

You can’t increase the commitment of your listeners predictably if you are unable to see the connection level of your audience. ListenPages is the only platform that can show you the current connection level of your audience, which will allow you to fix the problems that are presently preventing you from growing. Once you fix these problems, you will be able to grow you audience into everything you ever wanted it to be.

 
How you should use ListenPages

First, you should focus on releasing a single page out into the world. We recommend audio or video. Make sure it showcases a new piece of your best content. Why new? New content allows ListenPages to collect the most up to date and accurate data on your audience.

Promote this page on all of your social networks. Promote it online. Promote it offline. Do whatever you can to get people clicking on your link (but do it ethically).

Once you think you’ve gotten all the data in to your Path as you can, stop promoting it and create a new page. Your focus should shift to promoting the new page in the same manner.

If you are noticing low impressions, it means that your audience might not be connected enough to want to click on a link. You should use our Inspire-o-tron 5000™ to release more connection-building material with your audience before attempting to promote a page again.

If you are getting impressions, you will begin to see the shape of your Path change. Notice the Path segment the majority of your audience is in and click the name of the segment below it. This will open our behavioural guide, that will show you how to master that segment and increase their connection level.

Your problem

You can’t tour because you don’t have committed enough fanbases in those cities to sell tickets. Or perhaps you tried touring to a city and were disappointed with the turnout?

 
How ListenPages helps

ListenPages is the only platform that can show you the connection level of your audience, not just globally and on your individual social networks, but also locationally as well. This game-changing data will allow you to plan tours, local appearances, localised media and organise other location-specific arrangements.

 

How you should use ListenPages

Use ListenPages to showcase as much content as possible. And when we say a lot, we mean it.

In order to decide on the best places to tour, you will need a considerable amount of data to work with. In order to obtain that, you will need a respectable amount of impressions on your pages. So promote often, and promote hard (ethically, of course).

After your listeners start interacting with your page, pay attention to your Global Domination. You can access it by clicking on your Path. This will show you where in the world your most committed listeners are located.

You might notice some Converted or Cult listeners in specific cities — these are your most committed listeners, those who might consider attending one a live performance. Cold or Curious listeners will not cut it. They’re just not committed enough. You need Converted or Cult listeners (as many as possible) in a city in order to consider it for a live performance.

If you decide that a city has potential to tour to, but you do not yet have enough committed listeners there, you should tailor your social content to that specific location (like targeted Facebook Ads or even local media posts, online or offline) to encourage more people in that city to follow this new trend. Perhaps you could create a special offer for your current most committed listeners in that city to spread the word for you?

Remember, you can’t see your Global Domination (or any other ListenPages data, for that matter) without using ListenPages to showcase your content. So make sure you never stop putting pages out into the world. The more you release, the more accurate your data will be, and the better the decisions will be that you make.

Ready to make it happen?

Click here to get started for free 👇